Rules and ethics
What does the ASA CAP Code require in vertical video ads?
Short form video marketing must follow the ASA CAP Code: recognisability, influencer disclosure and no misleading claims in vertical video ads.
Topic
cap code
Rules and ethics
TikTok ads creative for UK SMEs
A practical guide to TikTok ads for UK SMEs, covering CAP Code disclosure, creative structure, vertical video, In-Feed ads, Spark Ads and creator posts.