Outlook
Short form video marketing: the UK retail calendar
Short form video marketing needs a UK retail calendar: Black Friday, Christmas, Easter, school holidays, Halloween and Valentine's Day, anchored in ONS data.
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Outlook
Outlook
Glasgow and Edinburgh short form video planning around August
Short form video marketing in Scotland needs a calendar built around the Edinburgh Festival and Glasgow's summer tourism spike, not a generic UK plan.
Outlook
Seven short form video 2027 trends to source before you plan
A named list of seven short form video 2027 trends, from AI avatars to Ofcom duties, with sourced facts and practical questions for UK marketing teams.
Outlook
How AI supports short form video production
How AI supports short form video teams with captions, rough cuts and variant testing, while people check claims, rights and disclosure before publishing.
Outlook
Short form video: how to review your budget outlook
A practical way to review your short form video budget outlook: the demand, rules and platform signals to track, plus a weighted rubric and review dates.
Outlook
Four short form video risk scenarios for UK marketing teams
Four short form video risk scenarios for UK marketing teams, covering platform rules, consent complaints, cost overruns and audience shifts with triggers, responses.
Outlook
Short form video marketing: refresh your skills forecast
How to keep your short form video marketing skills forecast current: the update triggers, dated evidence and review points UK teams should set.
Outlook
Planning short form video in England: rules and budgets
A practical short form video planning guide for England, with advertising rules, an illustrative monthly budget, workflow steps and review triggers.