Audience research
Instagram Reels vs TikTok for UK business: where should you post?
Compare Instagram Reels and TikTok for UK business: audience differences, engagement patterns and where to post first, based on Ofcom and ONS data.
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Audience research
Audience research
Audience data or audience guesswork, the short form video audience research guide
A practical guide to short form video audience research for England, covering ONS data, interviews, competitor gaps, personas and measuring results.
Audience research
Build short form video buyer personas from evidence, not guesswork
Short form video buyer personas work best when built from search data, interviews and platform signals, with consent handled under UK GDPR rules.
Audience research
Why short form video competitor research needs a proper checklist
A practical checklist for short form video competitor research, covering audience signals, creative formats and the consumer law that applies to what you copy.
Audience research
What short form video customer interviews mean for audience research
A practical listicle on running short form video customer interviews in England, covering consent, question design, recruitment and the records you keep.
Audience research
Choosing short form video survey tools without wasting your budget
Compare paid panels, native polls and boosted posts for short form video survey tools, with England costs, sample quality and a worked £1,200 example.
Audience research
How to build a short form video target audience profile
Learn how to build a short form video target audience profile using first-party data, IAB UK standards and ASA guidance before you brief a single edit.