Rules and ethics
Short form video advertising rules without the guesswork
An England checklist for short form video advertising rules: ASA claims and disclosure, ICO direct marketing consent, and the Data (Use and Access) Act 2025.
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Rules and ethics
Rules and ethics
Short-form video captions: UK accessibility requirements and best practice
UK video captions law explained: what the Equality Act 2010 means for subtitles on short-form video, plus practical captioning and audio description steps.
Rules and ethics
Seven clauses to check in short form video commercial contracts
Seven clauses in short form video commercial contracts that decide who owns the footage, who can reuse it and who pays when a platform pulls a post.
Rules and ethics
Why short form video data protection matters for England's marketing teams
How UK GDPR, ICO guidance and children's privacy rules shape short form video data protection in England, plus a practical compliance checklist.
Rules and ethics
Short form video disclosure policy explained for England
A practical how-to for English marketing teams on building a short form video disclosure policy, covering advertising rules, consumer law and programmatic buying.
Rules and ethics
What short form video UK regulations mean for marketing teams
A plain guide to short form video UK regulations for teams in England, covering advertising rules, consent for electronic marketing and when to take legal advice.
Rules and ethics
Check UK ad disclosure and consent before approving short form video
Short form video rules and ethics for UK marketing teams: ad disclosure, data protection, consumer law and claim evidence, with a worked example.
Rules and ethics
TikTok short-form video ads for UK SMEs: creative that converts
How UK SMEs can plan TikTok short-form video ads that meet ASA and CAP rules, with creative formats, Spark Ads cost notes and a worked £600 budget.
Rules and ethics
Why short-form video works for UK professional services
Short-form video for UK accountants, solicitors and consultants: how FCA and SRA expectations, CAP rules and UK GDPR shape what you can film.