Operations
Short form video marketing: scripts that work for UK brands
A guide to short form video marketing: write hooks, structure a 30-second script, spell for British readers and keep claims inside the CAP code.
Section
Operations
Operations
How to shoot vertical video on an iPhone for UK small businesses
A practical guide to shooting vertical video on an iPhone for UK small businesses, covering camera settings, British light, permissions and file handling.
Operations
A short form video launch review you can run, or a vendor's showreel?
A runnable short form video launch review with a step-by-step checklist and questions to ask before signing, plus real tools for verifying vendor claims.
Operations
Nine steps to a short form video operating workflow
A practical nine-step short form video operating workflow for English marketing teams, covering briefs, review gates, ownership, platform specs and measurement.
Operations
Short form video marketing operations for UK teams
A practical guide to short form video marketing operations for UK teams, covering roles, weekly production, quality checks, compliance and scaling.
Operations
Short form video quality checks before publication
A short form video quality checklist for muted viewing, captions, claims, disclosure, permissions, platform file checks and approval before publication.
Operations
When to set short form video service standards for paid ads
A practical guide to when paid short form video service standards should be set, with timing triggers, approval gates, platform rules and review points.
Operations
What a short form video team needs and which sources define each role
A listicle of the role areas a short form video team needs, the sources that define each one, and a scoring rubric for judging candidates and providers in England.