Rules and ethics
What does the ASA CAP Code require in vertical video ads?
Short form video marketing must follow the ASA CAP Code: recognisability, influencer disclosure and no misleading claims in vertical video ads.
Topic
influencer disclosure
Rules and ethics
Short form video marketing: five UK creator ad checks
Short form video marketing teams can use five practical UK checks for paid creator ads, covering disclosure, claims, platform labels and enforcement.
Rules and ethics
Short form video advertising rules without the guesswork
UK checklist for short form video advertising rules: ASA and CAP Code claims, disclosure, PECR and UK GDPR consent, and the Data (Use and Access) Act 2025.
Rules and ethics
Check UK ad disclosure and consent before approving short form video
Short form video rules and ethics for UK marketing teams: ad disclosure, data protection, consumer law and claim evidence, with a worked example.